Oops. We Didn’t Expect This

McDonald’s is using the calorie count for the exact opposite purpose public-health advocates intended: It’s using high calorie counts to convey what an incredible deal their food is. Look how many calories you get for only $5.69! That’s a way better per-calorie deal than pretty much anything else on the board.

Ezra Klein.

httpv://www.youtube.com/watch?v=jwB8ph7VAXw

The Beat Goes On

Comments (17)

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  1. JD says:

    Wow. That’s amazing.

  2. Dewaine says:

    For some people this might be a real concern. Getting lots of calories at a low price might be desirable. Meddling with “fast food” might have unintended consequences…

  3. Lucas says:

    “as if millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened.”

    My thoughts exactly, Obi-Wan.

  4. Connor says:

    Perfect comparison. This is seriously jaw-dropping news.

  5. Dewaine says:

    Did anybody think this would happen? I can’t imagine that this outcome was ever considered….

  6. Crawford says:

    For those who are attracted to this marketing campaign:

    You are the reason why I don’t want my tax dollars going to your health care!

  7. Linda Gorman says:

    McDonald’s is an incredible deal. Especially when feeding a bunch of teenage boys after a sporting event for something south of the national debt.

  8. Adam says:

    Considering you can get a full day’s worth of calories for just a few bucks, it really is one of the best deals around.

  9. Studebaker says:

    Sounds like a great idea that someone at McDonalds had.

    “Look how much food you get for $5.69! That’s almost your entire daily recommended allowance!”