Hits & Misses – 2009/01/14

Double HelixWe have entered the era of consumer genetics. "At one end of the price range you can get a complete sequence and analysis of your genome from Knome for $99,500. At the other you can get a sample of traits, disease risks and ancestry data from 23andMe for $399."

Hawaii Blue Cross discovers email. Even if you're not enrolled you can consult with a doctor: $45 per 10-minute visit.

Half of antibiotic prescriptions still go to people with viral illnesses. But antibiotics don't kill viruses, only bacteria.

Brave new world baby. Born without the cancer gene.

Comments (3)

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  1. Joe S. says:

    I like what Hawaii Blue Cross is doing. They are not just adding on one more benefit, with an artificial price. They are also creating a service they are selling to the marketplace. They are doing what John Goodman has been saying providers generally should be able to do: They are repackaging and repricing doctor services.

  2. Marty says:

    There was a great piece in Sunday’s New York Times Magazine by Stephen Pinker on mapping the human genome — what we know, what we don’t know and what we can do about it.

  3. Larry C. says:

    Use of antibiotics is one of those cases of a pure negative externality. Every time anyone of us takes a pill we reduce the effectiveness of that drug for everyone else.