Would Comparative Effectiveness Research by Any Other Name Ration Care as Swiftly?

Max Baucus says the phrase "Comparative Effectiveness Research" sounds too ominous.  He suggests changing the name to "patient-centered outcomes research" or possibly the nickname "Fred." 

Comments (3)

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  1. Ken says:

    This is actually very funny.

  2. Bret says:

    Why don’t we call it “cherry pie”?

  3. Tom H. says:

    Why don’t we call it “Baucus Care”?