Twenty people — parents needing pediatricians and doctors looking for patients — are gathered for the event in a meeting room that looks like a café, with colorful tablecloths and vases of lilies. At each table, a local pediatrician is waiting to meet with his or her “blind date.” The program works the same way as romantic speed dating, but here, the hospital is hoping to make a match between physicians and patients. It’s a tool to recruit doctors — critical drivers of revenue — and consumers. Physicians and parents pair off for five minutes, then rotate into new conversations.
Full article on this innovative example of hospital marketing.
