This is from an op-ed in the New York Times.
Each subject lay in the scanner for about an hour while we projected on a small screen a series of cigarette package labels from various countries – including statements like "smoking kills" and "smoking causes fatal lung cancers." We found that the warnings prompted no blood flow to the amygdala, the part of the brain that registers alarm, or to the part of the cortex that would be involved in any effort to register disapproval.
To the contrary, the warning labels backfired: they stimulated the nucleus accumbens, sometimes called the "craving spot," which lights up on f.M.R.I. whenever a person craves something, whether it's alcohol, drugs, tobacco or gambling.
Hey. Just reading this post made me want a cigarette.
I agree with Eric, but the photo is a real turnoff.
It’s not hard to imagine even a non-smoker, trapped in the gun barrel of a brain scanner, fantasizing about smoking rather than ruminating like a Puritan on the evils of tobacco. The study is a joke.
Fuck smoking. If you can’t quit, then you’re just a pathetic loser with no will power and nothing to live for.